I dreamt up Yawn because I was finding it increasingly hard to relax – and the women in my life were feeling the same. I wanted to make beautiful pyjamas that give you a hug; that say it’s ok - good even - to slow down. 

So how did we make Yawn so special?

Hand-drawn prints. Drawn in our London studio with hidden details for you to find, in your own time.

Superfine fabrics. If we can’t find the perfect fabric, we find mills to weave it for you.

Feel-good features. We obsess over the details that keep you comfortable, from horizontal buttonholes, to deliciously deep pockets and hidden messages.


Happy dreaming.

Alice